Vimeo, wip

Role: Design, Art Direction
Year: 2024

Idea

Today, Vimeo is having an identity crisis. The website has had 2 major makeovers, the focus remains on an indistinguishable product/service, and it's desperate to be relevant AI-powered.

We're at the center of what we make. Each video is a window into that user's perspective. There's slews of jocks, preps, metalheads, artists, environmentalists, hippies, and nerds. Then there's you—newbie on a mission, or awkwardly smiling your way into trouble. Either way, you'll figure out your place.

Approach

Then, Vimeo = video + me.
Now, Vimeo: You & We.

Delivery

From the playhead motif to the consistent concept of duality, the new visual identity system encompasses a Vimeo finally positioned. Gone are the days of scribbled logotypes and arbitrarily awarded badges. The brand is now a container for its community. Introducing existing users to new, genre-specific content or discussion boards for guilds active members.